Thanks to his slugging average, the recently arrested Chris Brown's picture can be added to the list of celebrity Thug Shots. A thug shot is the unexpected (or perfectly timed) mug shot that turns your squeaky clean image into hardcore and therefore boosts record sales. Who listened to "So Sick" the same after Neyo mean-mugged?
But remember, just because you're a famous musician with a catchy name like Brown doesn't mean the plan is fool-proof. It doesn't always work to your advantage.